SEO: Do Link Builders Need To Know It?

April 7th, 2009 by Julie Joyce

When I started my career in SEO, I had to do it all, from fixing code issues to running PPC campaigns, all while building links, writing content, and using analytics. I’m like a grumpy senior citizen who had to walk to school uphill both ways in the sleet, dodging bullets. These days, we’re seeing loads of niche SEOs who just do one bit mainly…and link builders have emerged as one of the most visible groups.

Specializing in link building has partially happened due to the amount of time that it takes to development a quality inbound link portfolio. Even though I run a link building agency, I can assure you that nothing I’ve done in this field is quite as tedious as building links. Many sites choose to do nothing but link building, and they devote increasingly large budgets to employing link builders who produce quality links.

Many SEO agencies choose to outsource their link building to firms like mine who do nothing but build links. While this sounds like a setup for autonomy in the link building sector, it’s anything BUT…after all, even though link building can sometimes feel like a shortcut to ranking well, it’s little more than a safety net without the proper SEO behind it. With that being said, let’s turn to what I think are the 5 most important concepts of SEO that, as a mere link builder, you really should understand. Continue Reading at searchenginejournal.com