SEO Tips for Making a Website Successful Online Entity

Search engine optimization is important aspect of all types and sizes of online business ventures. Even for small businesses its essential to get noticed and get ahead into their venture. Quality of SEO decides the success level of a website, as search engine ranking is highly dependent on this factor but simply good SEO is not enough if the visitors don't find anything exclusive that can make them to stay. Many clients examines a company's website before carrying out any business activities with them, as a site's quality speaks a lot about a company. Experts lay stress on sites that are well maintained and have a professional look. Website should be attractive enough to make visitors to browse multiple pages.

Updating a website on regular basis is excellent way of conveying to the target customers about the nature of work a company deals into. If the site contains information that is not up to the mark that the potential customers are looking for, then surely its going to disappoint you. Those using older version of technology, would create an impression that the website owner is ignorant about latest technologies that could make the business more efficient. Thus having outdated information on a site is completely not acceptable. Companies that are genuinely interested in maintaining positive perception of their company would keep the content and technology updated.

A website whether big or small would be able to carry out successful business activities only if its easy to get located and found by the masses. From the starting of the online business venture, lay much emphasis on SEO. The best way out to get perfect search engine optimization is by hiring professionals of this field. You can say that is a lucrative investment for your business that decides success or failure.

Many site owners have a notion that websites with loads of flash presentation and images can give greater profit to their business. But search engine cannot identify flash based images and presentations. Moreover they are high on budget and needs much maintenance plus updating. Thus if a company owner has a site with excessive use of this technology than, they should take professional help to design a balanced website with moderate use of flash and images.

There are many websites that have home page or intro page that takes time to load, which creates a bad impression about your company. No matter how attractive these pages are designed, if the visitors are kept waiting than they have more chances of leaving that particular company's site.

Source: http://www.articlemaniac.com/article/237832/seo-tips-for-making-website-successful-online-entity.html

New Option "Promote" in Orkut


Orkut is a popular social site in Brazil and india. 49.83% users in Brazil and 17.51% users in India are using Orkut. It's launched in Jan 22, 2004. In 2004 Orkut has more users from United States, later US users are attracted to facebook and myspace.

We all would always wish to send something to all of our friends like messages, greetings, invitations, photos, videos, information etc. To make all this possible with a single click Orkut has released new option "promote". It's a free tool. You will find this option below the events button ( Have a look on the following image). Currently this feature not live for all users, Probably it would be live after some time.



One of the best part of this tool is tracking. You can see clearly that how many people has viewed your message, clicked it and deleted it. It's a great feature for Promotional purposes. If you want to sale something for low price, this is the best feature to offer your friends to utilize the chance.

Just have a look on the following charts to have an idea that how orkut got popular in Brazil and India which was popular earlier in United States.



SEO Basics: Writing SEO Friendly Content


The internet was created on the basis of sharing content. Google’s algorithms are designed to scan the text and code of a website to evaluate the relevancy of a certain page which it then categorises for specific search terms so the user gets the most relevant results possible. If you have no content or your content is irrelevant or poorly structured, then it can make search engine marketing extremely difficult. We have knocked together basic guidelines for SEO friendly content:

Unique Content

“Content is King” is the phrase that was coined by the media mogul Sumner Redstone. This is true to a certain degree however we have made a slight adjustment for search engine marketing; coining the phrase “unique content is king”. It might seem like a simple short term solution to copy content from a competitor or a Wikipedia page, however Google will pick up this pretty quickly and you can get penalised or even banned from Google.

Document Structure

When putting together your document there has to be a balance of aesthetic, usability and search engine optimisation. Some webmasters go for all singing and dancing flash homepages which look great but are not designed for search engine marketing. The search engine spider needs to be directed through your webpage to the sections confirming relevancy. This is done by formatting the document structure using a series of headings which should correspond to your main keywords for that page.

Keyword Specific Content

A massive part of all search engine marketing is based on the relevancy and search volumes of keywords. After performing keyword research to find what are the most relevant and profitable keywords for your webpage, it is important to have those keywords reoccur in your document. The number of times keywords appear is called keyword density. It is essential to have an organic keyword density however pushing certain keywords too hard in any document can cause penalties within search engines.

Contextual Links

A search engine spider travels the internet using links as paths to different documents. This means that internal links are extremely useful for directing the search engine spider deeper into relevant pages of you website. This is especially true when the links are made contextually and on anchor text that is relevant to the page the link leads to.

Many webmasters shy away from content as sometimes large chunks of content can be counterproductive when you are simply trying to direct people to a product. However relevant, well structured and keyword specific content is essential for successful search engine marketing. There are methods of content presentation which can reach a good balance between aesthetic, functionality and search engine optimisation. For more details please feel free to contact a member of the team today

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